Brand Operations Services Consultant on tablet with client

Brand Operations Services
& TrueView Platform

The Brand Operations Services business and its TrueView analytics platform offer brand standards and guest experience services, including onsite assessments and data-driven analytics.

Ecolab acquires Deloitte’s Brand Operations Services and TrueView platform

On June 5, 2023, Ecolab announced the acquisition of the Brand Operations Services business from Deloitte. The Brand Operations Services business and its TrueView analytics platform now reside in the EcoSure division of Ecolab, creating a global leader in brand protection serving the world’s leading hospitality, restaurant and retail brands in more than 110 countries.

Brand Operations Services, previously known as LRA Worldwide, provides field inspections, onsite consulting and research services. The TrueView digital assessment and analytics platform is used by the business and its clients to deliver program insights and continuous performance improvement.

Our Brand Protection Program

The Brand Operations Services unit of EcoSure partners with global companies to create an end-to-end brand protection strategy. We combine field-based services, market research and analytics-driven technology to help our partners systematically drive brand performance and improve the customer experience.

Enterprise Site Inspections

Deploy industry-experienced specialists serving as an extension of your team to help you monitor and improve quality and brand performance.

Onsite Coaching and Training

Provide real-time performance coaching on the front lines and facilitate site-level training and implementation initiatives.

Data Analytics

Uncover quantitative and qualitative insights to help you understand where to focus your resources to drive performance and mitigate risk.

Customer Experience (CX) Evaluations

Leverage large-scale crowdsourcing and mystery shopping platforms to gather frontline data on physical and digital experiences.

Brand Standards and Program Design

Create a brand playbook to guide consistent operational execution through brand health measurement programs.


Benefits of a Brand Protection Strategy

  • End-to-End Program Management Our team is responsible for program buildout, execution and data analysis.
  • Actionable Insights Brand protection assessments offer insight into everyday operations; our team utilizes the data collected to make recommendations specific to your brand.
  • Consistent Performance Our approach is centered around training, coaching and corrective action at the unit level, which helps to build an employee culture that emphasizes safety, accountability, knowledge retention and empowerment.
  • Exceptional Client Experience Our unique all-inclusive agreement structure is transparent, creating the opportunity to build a collaborative partnership and focus on driving program results.

The TrueView Platform Unlocks Critical Insights and Analytics

Our TrueView performance management platform is designed to enable clients to use data to drive operational performance and strengthen brand health. We paint a detailed view of how customers experience your brand by merging internal operating and customer sentiment data. The TrueView platform spans data collection, aggregation, integration, reporting and analysis across all the touchpoints that matter most to your brand.

Customized Portal

Provide frontline managers with tools to help them achieve their goals through a configurable performance management platform.


Create your own assessments using our customizable inspection checklists, where data can be integrated for an enterprise-wide view of your organization’s operational performance and brand delivery.

Integrated Platform

Enable stakeholders to collect observations and manage operational performance and brand delivery using a mobile interface.

Reporting Capabilities

Turn data from various sources into actionable insights, viewable on interactive dashboards.



Action Planning

Help to drive action and accountability by prioritizing opportunities and connecting them directly to solutions.